Naked Attraction adverts to be removed from London buses

Channel 4, TfL and Global media group have all faced criticism over the use of adverts which suggest some people on the top level of the bus "loves being naked."

TfL said it would remove the advertising from the side of double-decker buses after members of the public voiced criticism, including concerns that children could be sat in the indicated seats.

One tweeter, writer Tracy King, said: "What the hell is this creepy bus ad? You can't just label non-consenting passengers like that. Does @Channel4 not know how many sexual assaults take place on buses?"

Six months on from Sarah Everard's disappearance, many people said the advert puts passengers at risk of sexual assault.

The Advertising Standards Authority (ASA) said it had received 26 complaints about the advert.

The regulator said in a statement: "Specifically, complainants argue that the ad sexualizes members of the public and does so without their consent."

The ASA added that some complainants objected that it encourages and makes light of sexual assaults which take place on public transport.

The regulator is currently assessing the complaints.

A TfL spokesperson said: “We work tirelessly to ensure public transport is a safe environment for everyone, and any report of sexual assault or inappropriate behaviour is investigated and treated extremely seriously.

“We have reviewed the ad campaign and decided that it should not continue to run on our bus network. It will be removed as soon as practicable.”

Reading Buses said it had specifically asked for the advert not to be placed on their buses, but some had still gone up.

Naked Attraction is a dating show on Channel 4, where nude participants are viewed by a potential date, who selects a companion and also strips.

A spokesperson for the channel said: "This ad is based on a Channel 4 entertainment programme. It was not our intention to cause offence and we apologise if it has done so."